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Your Marketing Isn’t Broken. Your Tech Stack Is Lying to You.

I help growing businesses connect marketing strategy to the technology behind it—so you can finally trust your data, your funnels, and your decisions.
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Fractional retainers from $497/mo.
Brands we've worked with

The Problem

Your data says one thing.
Your revenue says another.

Most businesses don't have a marketing problem. They have a martech (marketing technology) problem.

The platforms are running. The budget is spending. But somewhere between your CRM, your ad accounts, and your analytics dashboard, the signal gets lost — and you're making decisions on data you can't fully trust.
  • Ads running with no clear attribution — so you don't know what's actually working
  • A CRM full of half-baked data that your sales team ignores
  • Funnels that "kind of" convert, but no one can explain why
  • Reports that look great in a slide deck and mean nothing in a budget meeting
That gap between the tools you've invested in and the results you expected — is exactly what I fix.

The Solution

Here's what changes when your stack actually works together.

Most businesses have the tools. What they're missing is someone who can connect them — strategy to systems, data to decisions, spend to results. That's exactly what I do.

I diagnose what's broken and why

Starting with a full audit of your martech stack — your CRM, ad platforms, analytics setup, and funnel structure — to find exactly where performance is leaking.

I build and configure the right system

I don't hand you a strategy deck and leave. I get in the platforms — HubSpot, Google Analytics 4, Tag Manager, your ad accounts — and do the work myself.

You get clarity, control, and compounding returns

Every dollar tracked. Every lead attributed. Every campaign built to scale. You walk away knowing exactly what's working — and what to do next.

What this looks like in practice

Audit & Optimization

A full review of how your tools are configured, integrated, and talking to each other — with a prioritized fix list ranked by revenue impact, not technical complexity.

Attribution & ROI Tracking You Can Trust

Custom dashboards that show you what's actually driving revenue — not just clicks and impressions. Built so you can answer any budget question in under 60 seconds.

Lead Generation Campaigns That Convert

Multi-channel campaigns built on Google Ads, Facebook, and email — designed around the Customer Value Journey so every touchpoint moves prospects closer to a decision.

Sales Funnel Architecture & Automation

End-to-end funnel design — from the first ad impression to the follow-up email sequence — with HubSpot automation that nurtures leads while you focus on closing them.

This could be you...

We're spending on ads but can't explain what's working.
A non-profit music ministry went from unclear spend to a 5:1 ROAS and $25K+ in 30 days — with full attribution at every funnel stage.
We're not getting enough qualified leads for open enrollment.
A private K-12 school filled every open tour slot and saw a 30–40% enrollment increase — with a campaign they now reuse every cycle.
Our e-commerce revenue has plateaued and we don't know why.
A client saw 350% revenue growth after rebuilding their funnel with the right offers, retargeting, and email sequences in the right order.
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Who This Is Built For

This is for Founders, Startups, Entrepreneaurs, Solopreneurs

If any of this sounds familiar, you're exactly who I built this for:
  • You’re spending money on marketing, but can’t explain why it works
  • Your reports look impressive, but don’t answer business questions
  • You’ve stacked tools on top of tools… and still feel blind
  • You're not looking for more leads. You need to trust the ones you're already getting.
I work with founders, marketing managers, and executives at businesses who are done guessing and ready to build something systematic. You don't need to understand the tech. That's my job.

About Me

I built MarTech Spark to close a gap nobody was talking about.

After a decade working across agencies, in-house marketing teams, and corporate martech roles, I kept running into the same problem. Marketers couldn't talk to developers. Developers couldn't talk to marketers. And businesses were paying the price for that gap — in wasted budget, broken integrations, and data nobody trusted.

Marketers know their audience. They understand campaigns, messaging, and the customer journey. But ask them how to fire a custom event in Google Tag Manager, wire up a CRM integration, or build an attribution model that actually reflects reality — and most of them are lost.

Developers, on the other hand, can build anything. But they have no idea why it matters, which metrics to prioritize, or how a campaign is supposed to flow from first click to closed deal.

As a Certified MarTech Strategist, I bring the strategic thinking of a marketer and the technical depth of a developer to every engagement. That means I can sit in a strategy session in the morning and configure your CRM workflows in the afternoon — and I understand exactly how one should inform the other.

My approach is simple: find the truth in your data, and let it tell the story. Not the story your dashboard makes look good. The real story — where your leads come from, what actually converts them, and where your budget is quietly disappearing. Once you can see that clearly, every decision gets easier.

How I work. Why it's different.

Think of me as the senior marketing hire you can't justify full-time — but desperately need.

I embed in your business as a Fractional MarTech Strategist: the person who understands how campaigns should work, how your platforms actually behave, and where revenue is leaking between the two.

That means I'll configure your CRM the way it was designed to work. Build funnels that move prospects from cold to closed. Set up attribution tracking that tells you the truth. And hand you a dashboard that answers your real questions — not the ones that look good in a report.

What people say

Don't take my word for it.
Take theirs.

I cannot speak highly enough of Paul. He came to the company at a time when we needed all hands on deck. He could be relied on for anything. His knowledge of marketing, development, design, and customer service impressed not only his teammates but the teams around us. I believe his skills and can-do attitude make him someone you do not want to pass on.
Jess Belmonte
SEO Manager, Suddath
Paul was always willing to jump in and help. He kept our business in line regarding our data, business planning, and sales forecasting. He would figure out issues we were having with our CRM system and was always helping the entire team. I considered Paul a huge asset to our team and business.
Victoria Black
VP of Business, Fortegra
Paul's performance was outstanding. He consistently drove traffic, leads, and sales with effective marketing strategies. He optimized campaigns, managed content, and worked well with the team — all while staying on top of industry trends. His efforts significantly boosted brand visibility and business growth.
David Gruber
Creative Director, Get Em Tiger
In my career spanning over 40 years, I have worked with no one better than Paul Neumyer. His technical skills are superior. He trained me on various things extremely well — and he was a calming force, always in my corner. When I went out independently, I did so knowing Paul was there for me.
Marc Berman
Chief Editor, Programming Insider
Paul is the real deal! I would hire him without question. Super efficient, honest, and savvy!
Rob Warnock
CEO | Tengro
We really enjoyed working with Paul. He's a great guy - quick to respond, sharp, strategic, creative, tech-focused and reliable.
Aaron Mellman
Head of Growth | Growth Drivers
The time spent with Paul was well worth it. We were able to get through a lot of material, and with actionable steps to get to the next level in my business.
Keith Artis
Coach | Sinai Consulting
Paul came up with creative solutions that solved complex problems in a way that the non-technical team could understand and use.
Dustin Muyres
CRM Admin | Suddath

How It Works

From guessing to knowing.
Three steps. No fluff.

Book a Discovery Call

We start with a conversation, not a pitch. Tell me where you're stuck, and I'll tell you honestly whether I can help. No pressure, no obligation — just clarity on where to go next. 

Build the System

If it makes sense to move forward, I get into your platforms and do the actual work. HubSpot, Google Analytics 4, Tag Manager, your ad accounts — I configure, connect, and build. No homework for you. No waiting on a developer. No strategy decks that collect dust.

See What's Working

You get clarity that answers real budget questions, campaigns with full attribution, and a funnel that compounds over time. Every lead tracked. Every dollar accounted for. Every decision backed by data you can actually trust.
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